The Art of Roasting is Practiced Here

We fire up our 25 lb. small batch San Francisco Drum Roaster every day. After it is warmed up, we start roasting one carefully crafted roast after another. Each round is started at 300 degrees and slowly increased 10 degrees at a time. At 380 degrees the coffee enters first crack as moisture is forced out and the bean expands. At this point the sugars are caramelizing and the beans are turning brown. The roast continues as the temperature slowly rises. At 400 to 420 degrees the second crack begins signifying the full expansion of the bean. As the bean progresses the roaster carefully monitors development through color, beads of oil rising to the surface, smell and smoke. At the optimum time for the particular coffee variety the roaster opens the door allowing the coffee to drop into the cooling tray. Cool air is drawn through the beans as the roasting process slowly comes to an end. The beans are cooled for five to seven minutes and then packaged fresh and sent to you.

It's The Little Things In Roasting

At White Rock freshness matters. You have our promise that we will take great care to pay attention to the details and bring you a premium coffee. We get up early every day and start over working hard to become "A Legend Since 5:00 a.m."

White Rock is Fair Trade and Organic Certified

Fair Trade ensures that family farmers receive a fair price for their top-quality products. This allows millions of people around the world to stay on their land, put food on the table, and keep kids in school. Fair Trade farmers are also careful stewards of the environment. With Fair Trade Certified you know that what you're buying is naturally delicious and was grown with respect for the earth.

White Rock Coffee Roasters is proud to feature organic coffees as part of our line of fresh roasted coffee. We choose these coffees based on flavor. Just like our other coffees, if it doesn't meet our high standard of flavor we won't offer it. We are certified by the Minnesota Crop Improvement Association as an USDA approved Organic Coffee Roaster. Our selection will change and expand in the future as we discover outstanding Organic Coffee that we want to share with you.

If you have questions about coffee roasting or any of the coffees we offer, please contact us.

	White Rock Coffee Roasters is a member of the Specialty Coffee Association of America and the Roasters Guild.